3201 Park Avenue
Directions Paducah, KY 42001

  • Sales: (877) 438-8058
  • Service: (877) 289-2809
  • Parts: (877) 715-4822


Click on one of the people below to find out more information.

  • Mike Absher

    I was born and raised in Southern Illinois. I grew up in a "car family" on both the maternal and paternal-side as both of my grandfathers and both parents were car dealers. I started working in the shop as a custodian starting at age 12, and worked at the dealership until graduation from high school.


    I graduated Marion (Illinois) High School and then was admitted to and attended the United States Military Academy at West Point New York with the intention of being a career Army officer. I ultimately left the Academy and the Army voluntarily and returned home. I then enrolled in SIU-Carbondale and graduated with a Bachelor's degree in Business Administration with a concentration in entrepreneurship. I worked at the family dealership throughout my college years as a warranty administrator and service writer.


    Upon graduation, I was employed as Parts and Service Director, sales manager, used vehicle manager until I left the family company in 2003 to start a software firm named DealerWare LLC selling F&I Menu Selling software to car dealerships. We were very successful and this was the wildest ride of my life. We ultimately were endorsed by American Honda and were in the process of rolling out our software to the Honda dealerships nationwide, when our biggest competitor decided to take me out. And so, they did, and I sold DealerWare in 2006 to DealerTrack, Inc. 


    I decided to get back into the business I missed so much and purchased Marion Ford, Inc in my hometown. I have since purchased three other dealerships, in Marion IL, Paducah KY, and Madisonville KY, and that has evolved into the Watermark Auto Group.


    I have played the trumpet for nearly 38 years, and enjoy every opportunity I get to play in a brass quintet with some friends from high school and college. I also enjoy woodworking, and have lots of cool equipment that is really dangerous, but I never turn on because I am too busy in the car business.


    I have been married for 21 years to Cheryl, who is a licensed non-practicing attorney. We have three sons aged 16, 13, and 10.

    I recently retired from service on the Southern Illinois Healthcare Board of Trustees which is the largest employer in our region with 3300 associates. I serve as the President of our local school board, and enjoy lending my time and talents to all organizations that are crazy or desperate enough to want or need my help.

  • Rick Duncan
    General Manager

    I was born and raised in Paducah and have lived here most of my life. The only exception being four years spent in Detroit working my way thru college. 

    I have been "car crazy" for as long as I can remember. I learned to drive in my father's 1957 Ford Ranchero, a vehicle that my twin brother and I still own to this day. 

    I started in the automobile business in 1983 at a Pontiac-Lincoln-Mercury dealership. One year later I joined Allan Rhodes Chrysler-Honda and have been "here" ever since. "Here" has certainly changed over the years. We added BMW a year after I joined Allan Rhodes and in May of 1993, I and two partners bought Allan Rhodes out and changed the name to Bluegrass Honda-BMW. Mike Absher and I became friends several years ago and in October 2009 we completed a transaction that made Mike and his wife Cheryl the new owners of Bluegrass.  Mike has since started the Watermark Auto Group in 2016, the Bluegrass Honda changed names to Watermark Honda. 

    I am married to my best friend Kathy and we have four kids and six grandkids. In my spare time I enjoy restoring vintage automobiles, any kind of racing, and traveling back roads.

  • Danny Tribble
    Honda Sales Manager

    Danny has lived in the Paducah area for the past 25 years. He started his career in the car business the day after his High School graduation in 1987. His first job was washing cars. He then moved to the Parts Department before heading up front to join the Sales Team.

    His enthusiasm and love for the car business remains as strong today as it did all those many years ago. When Danny isn't working, you can find him at home with his wife, Sheri and son Colby.

  • Jamey Ladd
    Used Car Sales Manager

    My name is Jamey Ladd I was born and raised right here in Western KY and I have lived in the Paducah area for the last 20 years. I have a a daughter that is 13 years old and she is a 7th grader at North Marshall Middle School. I started in the car business right here at Watermark Honda in October of 2003 and have loved every minute of it!

    In my spare time I enjoy boating at Kentucky Lake with my family and friends

  • Chance Mooneyham
    Business Manager

    I am a Graves County native, but have been in the Paducah area for around 15 years now.

    I have been in the automotive industry for 6 years. I am drawn to this business because of the pace, and the people. I have worked in some type of retail or customer service since I was 16, and I continue to do so because I just love to be around and meet new people.

    I have two beautiful daughters and a loving wife that keep me very busy. We like to take "quick trips" when we can, to places like Holiday World, or the beautiful Mammoth Cave which is where we were when this picture was taken.

  • Joe Yamada
    Honda Sales Associate

    I started here is April of 2007 and am a father to a beautiful daughter born in 2006.

    I love the car business, because you never know what will happen and who I will get the opportunity to meet throughout the day. I really enjoy helping people find a car and the excitement it brings them when they find the car they need for their family.

    In my spare time, I spend as much time as I can with my family.

    I love working at Watermark Honda, everyone that works here is like family to me. Come on in and see us.

  • Corey Keller
    Honda Sales Associate

    Corey was born and raised in the little town of Joppa, IL.  After college, he started working at Watermark Honda as a salesperson in July of 2001. After three years of sales Corey moved on to the Finance Manager position were he worked for the next four years. He then went to the Sales Manager position for BMW and eventually returned to his roots in Honda Sales. 

    Corey now lives in the big city of Metropolis with his wife Rebecca & children, Wakely and Whitley.  Corey has all types of hobbies including bowling, hunting, fishing, golf, woodworking, playing pool, cheering on his favorite baseball team.. but his favorite is spending time with his family and friends. 

  • Kyle Stewart
    Honda Sales Associate

    Kyle is originally from the Paducah area. Although with his father was military and a Preacher, he has moved a lot but Paducah is the place he calls home.  Kyle has a great friend and soulmate and her name is Jose.  He also has a great son and best friend, his name is Cailin.  Together they enjoy being outside playing sports or riding bikes.  
    If you can't find Kyle, he is more than likely somewhere fishing.  They are 
    big fans of the Cardinals, Yankees and especially the Kentucky Wildcats.

  • Bryan Crim
    Honda Sales Associate

    I am from Southern, IL and have worked at Watermark Honda since 2009. I really enjoy helping people find the vehicle that best fits their needs.

    I have 2 children, Nolan and Jonah and I love them dearly, they are the light of my life. I am a huge Cardinals fan and try to get to the games as often as I can. I also love to fish and am always looking for a good place to fish… If you have any ideas, let me know.

  • Zach Hill
    Honda Product Specialist

    I started off in the clean up shop in 2008 and by 2012, I was in sales. I'm a firm believer that no matter what you do in life, always be good to those around you. I'm beyond thankful to be a part of this company and to know these people around me.

    I was born and raised in Paducah. Shortly after high school, I met my beautiful wife, Mistelle. Knowing her has been an absolute blessing. She brought our son, Desmond, into this world in 2009 and I'll forever love her for that. My most proudest achievement in life is being a dad.

    When I'm not at the dealership, you can find me at home running around with my son and having a good time drumming to whatever music I can get my hands on, watching science fiction shows with the family, reading and discussing comics with my wife. We're definately a nerd family. Life is too short to be someone else.

  • Johann LeClaire
    Honda Parts & Service Director

    I was born in Massachusetts, and as the son of a US Army soldier moved all over. Including out west, down south, back east, and even Germany for six years. In 1991 we moved to Kentucky, and I decided to call it home.  I've been married to the love of my life since 1999, and we have two beautiful young daughters. We live in Reidland, and are part of the church at Gospel Mission. Spending time with my family and friends, working with the youth at church, and playing bass in the youth band are just a few of the things I love to do.  I consider myself blessed to work with everyone here at Watermark Honda. Their commitment to customer satisfaction and teamwork is, without a doubt, top notch.  Rom 5.1

  • Amanda Gentry
    Honda Service Advisor

    Hi! I'm Amanda. You can find me in the service department at Watermark Honda. I started in the car industry at 19 years old working as a receptionist for the service department at a Honda dealership in Louisville, Ky while attending college. I moved back home and a year later started at Watermark Honda and have worked here ever since September 2003. On my days off I enjoy playing with my son, Jackson. I also enjoy days out shopping with girlfriends, movies, and hitting the lake on the weekends during the warmer months.  I have one son, Jackson. He is my greatest joy and blessing!

  • Caleb Buchanan
    Honda Technician

  • Wesley Sullivant
    Honda Technician

  • Issac Stone
    Honda Technician

    I'm recently married to my wife, Kelsy.  We don't have any children but have a Fish named Puddles and a Pitbull name Aphrodite. I've been working on and racing cars for about 10 years and enjoy it greatly! I am a graduate of Nashville Auto Diesel College where I studied Automotive and Diesel Technology along with High Performance Engines.

  • Jeremy Burd
    Honda Service Advisor

    I have over 10 years in Automotive Industry including school and work experience. I am a 2006 graduate of the automotive school, Universal Technical Institute in Houston. After that, I worked as a technician for a while but found that I preferred working with people more than turning wrenches. It was for the best of everyone that I go into service advising. I eventually opened my own automotive business in 2010 and operated it for nearly 3 years. I met my future wife while running the business and eventually decided to close it so I could focus on family. I took a job as a wheel/tire salesman for 3.5 years until I got the opportunity to work for Watermark. 

    I enjoy Brazilian Jiu Jitsu (Gracie), Weight Lifting, playing Magic the Gathering, playing Video Games and binge watching Netflix TV Series. 

    My wife, Reagan and I, have one son, Ellis.  We also have a male Husky named Avi.

  • Stephen Keith
    Honda Technician

    Stephen works in the Watermark Honda service department.  He has been in the car business for about 5 years.  When he is not here at the dealership, he like to read comic books, play video games and also likes drumming.  Welcome, Stephen!

  • Ronnie McCoy
    Honda Parts Advisor

    I've lived in Paducah all my life and am married to my wonderful wife Shana. We have a beautiful daughter Ivy and a dog named Ben.

    I started with the Honda Family in 2010 as a porter and was promoted to the Parts Department in 2011.

    In my spare time I enjoy playing music with my friends.

  • Onie Reid

  • Lori Alvey
    Accounts Payable

    I was born in Dayton, Ohio and grew up in Paducah, KY. I graduated from Heath High School in 1988. Shortly after I graduated, I joined the United States Navy.

    I am married to Donnie Alvey, my high school sweetheart and have 3 wonderful boys that we adore.

    I enjoy working at Watermark Honda / Bluegrass BMW.

  • Beverly Dublin

    My name is Beverly Dublin and I was born and raised in Paducah, KY.

    I have two children... Christina Culp, (married to Mike Culp) and Jason Phelps, who enlisted in the United States Navy in 2015.

    I have two grandsons, Wesley Drew Culp and Brentley Allen Culp who are the light of my life.

    I enjoy rollerskating, dancing, walking and golf and spending time with my boyfriend, Mike.

  • Jeri Coughenour
    Warranty Administrator


    Hello! My name is Jeri Coughenour and I live in Paducah, Kentucky. I have two beautiful children...Destini, 25 years old who is studying nursing and Brock who is 23 years old.

    I have two wonderful grandchildren, Jo-Laysia who is 8 years old and D'Meya who is 3 years old. Both enjoy cheerleading, soccer and swimming.

    I enjoy swimming, walking, going to Zumba and spending time with my family. I have worked at Watermark Honda for 17 years and have enjoyed every minute.

  • Donna Pace

  • Aaron Duncan
    Delivery Specialist

    My story...where do I begin? We'll just hit a few high points. I know nothing of failure. In fact, I'm the ONLY person in the history of the Reidland School System to get 2nd Place in the 5th Grade Science Fair two consecutive years in a row! I love animals, I love them so much I want to ingest them.         

    When not putting in hard labor at the dealership I am a "stay-at-home-son." I also hold the record for being the ONLY person ever to Rollerblade on I-75. I read a Goosebumps book once. I allsow considur miselph too bee a grate spelar. It is my dream to one day own a 50 acre Beet Farm.                   

     The End?

    Aaron Duncan The 1st

  • Josef Rumsey

    I grew up in Golconda, IL and moved to Paducah in 2007. I have been working at Watermark Honda / Bluegrass BMW since 2009.
    I am currently enrolled at West Kentucky Community and Technical College with plans of transferring to get a degree in Electrical Engineering. 

    While not at work, I enjoy recording music and finding complicated ways to make LED bulbs blink. 


  • Gerald Barrett

  • Justin Byram